Full-time · New York or Remote (EST preferred)
Estimated Salary Range: $120,000–$145,000 (base)
We are hiring a senior brand designer to lead visual identity, brand systems, and design direction for early-stage companies.
At Little Plains, brand design does not stop at assets or guidelines. It lives in systems that show up across products, websites, and real-world use. Design is how strategy becomes visible, usable, and scalable.
This is a senior, hands-on role. You own the work, contribute at a high level individually, and help define how modern brand systems are designed and built.
The expectations placed on early-stage companies have changed.
Founders are asked to move faster, spend more efficiently, and still deliver work that feels considered, credible, and differentiated. The old tradeoffs between speed, quality, and cost no longer hold, but meeting this moment requires a different way of designing.
Brand design is no longer about producing a fixed identity. The work is to design systems that carry intent forward as companies grow, teams change, and products evolve.
New tools and systems expand what’s possible, but taste, judgment, and visual point of view remain the core responsibility. This role exists to operate at that intersection, where rigor, speed, and craft have to coexist.
Little Plains is a modern brand and product studio. Our work is built in context, alongside design and product, guided by strong points of view and supported by AI-driven systems that make speed and rigor compatible. Strategy only matters if it shows up in the work itself.
We work primarily with early-stage companies, often from pre-launch through Series A, at moments where clarity, speed, and conviction matter most. Our partners are founders and small senior teams building new products, categories, and narratives under real constraints.
We operate as an embedded creative partner rather than a traditional digital agency, building brand, product, and go-to-market work into cohesive systems that can scale as companies grow. Our work spans healthcare, biotech, SaaS, and consumer products.
This is a senior, hands-on role that combines individual craft with leadership.
Day to day, you will:
Design matters when it shows up consistently in the real world.
We do not design in isolation.
Design is developed in context, alongside strategy, product, and interaction decisions. Work is shared through live artifacts and evolving systems, not static presentations.
Our studio operates on connected systems rather than disconnected tools. AI is used as part of our daily workflow to accelerate exploration, iteration, and synthesis, allowing teams to move faster without lowering standards. It supports the work, but it does not replace taste, judgment, or responsibility. That’s on you, and on us.
We care deeply about quality.
This role requires strong visual judgment, typographic rigor, and the confidence to make decisions. Systems should feel intentional, durable, and considered, not trendy or over-engineered.
If you want to design serious brand systems, building identities that scale, evolve, and actually get used, let’s talk.
We appreciate your consideration. We will do our best to view every submission carefully, and in a timely manner. Please allow a few business days for us to get back to your submission, and we look forward to hopefully talking more.
Cheers,
Little Plains